In this digital age, Influencing the audience with real-time talk is a milestone. Here is when Instagram comes into play with its feature – Instagram Live. Understanding the know-how to go live on Instagram can enhance the Creator’s experience of IG live interaction.
Going live on Instagram has proved to be a game-changer by allowing creators to broadcast videos and engage with the audience in real time. In this blog post, we will dive deeper to form an understanding of Instagram Live, its benefits, and how you can go live on Instagram.
Understanding “Instagram Live” Feature
Instagram Live is a feature of Instagram that acts as a medium for the user to broadcast their live videos to the audience. It provides the viewers with raw content that showcases the real-time personality of the creator.
Real-time interaction through this feature helps in leveraging the platform efficiently by engaging the audience through comments. What’s more to know is that the live video disappears as soon as the creator ends the live session. So make sure to make an energetic exit to create a bold impression in the mind of the audience.
Why To Use Instagram Live?
You might wonder the benefits one can derive upon deciding to go live on Instagram. It is necessary to develop a deep understanding of the feature and its uses before getting started. Following are a few benefits IG Live provides:
- Builds trust and accountability
- Boosts engagement rate
- Provides real-time engagement
How to Go Live on Instagram?
Going live on Instagram is quite easy. You can even schedule Live Video before you go live on Instagram by tapping the ‘🗓️’ Schedule icon in the Live mode. This will save you from the last-minute chaos.
However, Following 10 Easy Steps Can help you smoothly execute the process of going live on Instagram:
- Open Instagram > Home screen.
- Tap on the story icon > Select the camera icon.
- Swipe left from the bottom of the screen
- Next, select the “Live” mode
- Customize by adding filters, effects, and enabling comments.
- Add a compelling title to draw viewers’ attention
- Now, tap the “Go Live” button to start your live stream.
- When you’re done, tap the ❌ icon.
- Then, Choose the “End” button to end Instagram Live.
- You will have the option to view insights to know your Instagram Live metrics.
Interact with your audience by responding to comments, asking questions, and seeking their input. One can Interact with the audience by replying with text or GIF comments and inviting inputs and questions to enhance these metrics.
Instagram Live Producer
Do you know you can go live on IG using your desktop? YES
Whoa! A widescreen experience of streaming live on Instagram is unexplainable.
And this has become possible with IG’s Instagram Live Producer which allows you to go live on Instagram with third-party streaming software using a stream key. You can use additional cameras and microphones that enhance the live’s quality and overall audience experience.
IG live features to get more views on Instagram
Guess what, Instagram live has its own features to enhance user experience and give them a sense of inclusivity. Such features increase the engagement rate of the audience and even upskill the creator.
Let’s have a look at the IG live features and
Invite guests
Guess what, you can add more people with you to your Instagram Live.
Inviting guests to join your livestream can significantly boost engagement and provide different perspectives. This provides free Instagram views as the followers of the other creator are keen to join your live as well.
To invite a guest:
- During live, tap the 👥with a “+” sign at the bottom right of the screen.
- Search and Select the person you want to invite
- Now, wait for the guest to join your live
Moreover, Going live on Instagram and having a guest around adds variety to your content and enables cross-promotion of the creators between your audiences.
Mock live streaming
You might have heard how practice makes a man perfect. To gain excellence in the Instagram Live feature, consider doing a mock live stream.
All you have to do is:
- Go to “live” mode
- Tap on the 👥 icon on the screen
- Choose ‘Practice’ and tap on Set audience
- Now tap on the “Live” and you are all set.
This allows you to rehearse your content, fix any technical errors, check lighting and audio quality, and become familiar with the live streaming experience. Once you’re assured, you can switch to a public livestream and interact with a wider audience.
Best Time to Go Live on Instagram
Getting more views and engagement on Instagram is the prime focus of the user when using features like reels, IGTV, and Instagram Live. To solve this purpose one should understand the factors that affect the engagement rate on IG.
Going live on specific days and times can attract users ’ attention. One should figure out the best appropriate time for uploading their content by:
- Knowing the target audience
- Live streaming as per relevant time zones
- Analyzing and evaluating IG insights
However, as per our analysis, we have found that 6 pm-8 pm is the best time to go live on IG from Monday to Friday. One can expect lesser engagement on weekends as people are busy doing chores and preparing for next week.
With enhanced followers and engagement rate, More people will be influenced to follow you and join your live sessions to further understand you as a creator. To increase these metrics instantly, you can get more Instagram followers, views, and impressions that will prove your authenticity among the audience.
Wrapping Up
Instagram Live is an influential feature that allows you to connect and interact with your audience in real time. With an understanding of the benefits and the procedure to go live on Instagram, you can elevate your Instagram presence.
Leveling up with Instagram features can help to strengthen personal/brand identity. So buck up and Embrace the opportunities for growth on Instagram that serve you in achieving high engagement on the platform.